This past week, the Aspen born coffee company, Ink! received negative press over a mind boggling sign they displayed at their Five Points location. The sign proudly read “Happily gentrifying the neighborhood since 2014.”, in the historically black neighborhood. Much to no surprise this resulted in the store being vandalized, a protest, and national press. It’s hard to believe that any professional would sit there and think that this was a good idea or maybe they were too busy smoking Colorado’s biggest GDP contributor.